New Contest Offers Recognition for Innovative Ways to Reach Customers Bombarded With Thousands of Email, Phone and Social Media Messages Each Day
Summary: Wemorph, Inc. (www.wemorph.com) Recognizes Designers and Marketers from Local Small and Mid-sized Businesses in San Mateo and Santa Clara Counties with “Show Your Best Print Project Contest.” Marketers agree that super busy customers are increasingly shutting out the hundreds or thousands of online, phone and email messages they receive each day while print is seeing better response.
PALO ALTO, CA –Wemorph, Inc., (www.wemorph.com) a leading digital imaging and printing company in the San Francisco BayArea, today announced its new “Show Your Best Print Project Contest” for local small and mid-sized businesses in San Mateo and Santa Clara Counties. This photo contest offers local designers and marketers an opportunity to show how they are getting their business message across to super busy customers.
The “Show Your Best Print Project Contest” will be hosted on the Wemorph, Inc. blog (http://wemorph.com.blog) Full contest rules are located there. The contest will run from April 27 to June 8, 2012. Voting will be open to the local business community. The creator of the print project receiving the most votes will win a new iPod Touch with the latest features and built-in apps.
Participants will submit either a pdf file of artwork, or photo in digital format, of an actual print project developed in 2011-2012 that are part of either a standalone or multichannel campaign to promote a business’ products or services. Photos should be submitted via email to firstname.lastname@example.org.
Guestimates vary widely about how many images and messages a person sees in a day. It is generally agreed that average individuals are bombarded with so many messages that they consciously and unconsciously shut out most of them out. Marketing messages sent via email get ignored and phone calls go to voicemail only to be deleted. Social media messages and TV and radio all compete for our limited attention.
Many businesses have recently discovered that these hard to reach individuals are responding to creative print projects such as postcards, brochures, flyers and other items that can be mailed or handed to the customer. Through multichannel marketing, the same message is delivered both online and offline to reach the customer at the right point in the buying cycle.
“We are hoping to find innovative examples of print products to share as examples with the local business community to help everyone reach their target markets more effectively, “said Dan Ingerman, owner of Wemorph, Inc.
About Wemorph, Inc.
Wemorph, Inc. was formed in late 2011 through the merger of three established San Francisco Bay Area printing companies: Mediamorphosis, established in 1989, Goodco Press, established in 1971, and Stevens Printing, established in 1930. By combining their individual specialties in printing, they now offer a one-stop shop for digital, offset and wide format printing with an emphasis on premium quality work and excellent customer service.